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Exclusively ‘ELLEmora’

January 21, 2018

Hey 👋

Meeting you all with another new blog post which would be of little help for your shopping needs. Are you already tired of the same old websites, same designs and clothes in different sites? I am definitely ! I am a person who do not want to see the same dress I purchased online on 20 other people. I always go for lesser options, I source specifically from stores that are newly launched, own designs, self collections and not easily available is other million websites.

I would like to introduce one such Apparel and Accessories website launched recently and its ELLEMORA. What special in this ? A small note on their initiative.

Ideated in 2016 and launched in 2017 Ellemora is a brain child of Mr. Shanky Kumar, and Mr. Shubham Kumar. With a thought of catering to the experimental needs of women, Kumar brothers thought of starting Ellemora- a premium apparel brand, designed exclusively for women! Their USP lies in having complete control on sourcing, production, design and delivery for their products which naturally are high on fashion and quality. Their dedicated team of in-house fashion and product designers have been handpicked from top fashion institutes of the country. In a short span of just 9 months, the brand has created its own niche by conceptualizing, designing and setting their own fashion trends. They offer a wide range of their products under various convenient categories like type (India/Western), size, silhouette, occasion, material, color and prints’

Yeah ! They promise in-house fashion products and all their products are well ahead planned and only the best goes up on store. I shopped two of their clothes from the site. A little ethnic one and a casual western for another look. My experience was truly satisfying. The fabric did 100% justice and the most fancy part about their products are the prices. I never could believe the casual dress i got was for only Rs.850 bugs and the ethnic full length dress was for Rs. 1,600.(appx). Really? Been like I was shopping from the most extravagant clearance sale.

For the amount I invest on these clothes, accessories and the super in-trend clothes they have, I must say-ELLEMORA is a sure try to all the ladies who crave for unique clothing plus at affordable price. Come on who would say NO ?!

Product 1.

A deep blue floral mid length dress, casual with a flare priced at jut Rs.850(appx). The button detailing up til half way and the small box pleats that gave a beautiful flare to the dress, and that Chinese collar was all that made me pick this pretty one. Best to wear for casual parties, getaways, quick meet up with friends and family.


A mint designer dress from their Ethnic collections. The minimal design on the front upper part, the flowy sleeves and irregular patterned bottom flare gave the dress a ‘Not so regular’ kind of full length dress. Since the color was mild I paired it up with beautiful big pink earrings. I totally loved them.


Hope you guys had a good read and got some insights on the exclusive women store Ellemora. Hope to see you all soon with another blog post and Happy shopping❤️.



Clothes :

Jewels : Quills and Spills

Photography : Rajesh thanikachalam (PortraitsbyRT) and Thivakar Photography.

Makeup and Hair : Divya Agarwal (divyamakeupandhair).


Made with love ❤️

Swetha Renukumar

One Pitch Catch.


Experiential shopping at PROJECT EVE

October 6, 2017

Hey buds 🙂

Catching up with you guys almost after a month. It has been a crazy ride last few days with Exhibitions raining in Chennai and fashion events around the city. One amazing launch was this Project Eve.

Project eve is a unique lifestyle shopping destination launched recently at the Phoenix Market City,Chennai marking its 3rd store in India. A one place stop for all you fashionistas and crazy shoppers to exhaust your love for Fashion.

They have wide sections ranging from Ethnic to Western and casuals. Sorry gentlemen, I do not remember seeing any of your related stuff ? But, do not miss to drop in to carry some amaze collections back home to your ladies.

The basic idea is to have an Experiential store and they have their in-house brands as well as the best of global brands like Juna Rose, Sain Tropez exclusively and other brands like W for Women, AND to pick a few. This store has aimed to be one of the finest store where women can come over to shop all that they want and chill down at a Cafe in store or a Salon to relax themselves. And, this time they succeeded in having a Salon inside the store where you can get your beauty services done too.(Smartest idea ever)

So, we tried to quickly create three looks under three ranges Festive/Ethnic, Party and Casual. And here goes my picks from the store.


My first pick was this bright beautiful red kurti from (needless to say) W for Women at the Project Eve store. Paired it up with a red palazzos and a golden clutch for the festive vibe. Simple yet loved the class this kurti gave to the whole look.

•Party Wear

I chose to go with a floral digital print pleated skirt with a chic grey tops from AND; loved the sleeves of the top adding glam to the whole look effortlessly. Picked up a bold black heels from the rack and twirled away in this look.

•Casual Evening wear

Not with any second thought, my hands went straight down to this long black gown with a blue lace detailing on the top. Never say no to black is the mantra I follow, and Styled it with nothing much but just a pretty bag from COVA. Loved how this look turned casual for a dinner or for a weekend hang out with friends and family.

Had a great time picking outfits from Project Eve and loved the experience out there, And did I not mention about the salon.. yeah ! It was BOUNCE where you can have your beauty services done relaxingly after a generous shopping.

Thank you lovelies for taking time to read this blog post. Share your valuable feedback in the comments below or in my social media handle. Would love to catch up with you all ASAP ?


Made With Love ❤️

Swetha Renukumar

One Pitch Catch.


Location & Outfits from PROJECT EVE.







Rejuvenated with VURVE

August 23, 2017

Hey lovelies, Hope this post finds you all at your best health. This blog post is something that is more close to my heart, and Of course who does not something that is relaxing and rejuvenating.

I was recently invited over to Vurve Salon, Chamiers road to experience few of their services. I chose to go with Body Spa, Signature Pedicure and Kerastase Hair ritual. How did I dream to spend one whole day at my favorite salon, relax back and enjoy the  pampering. Ah! ? Everybody needs such breaks, right.

If you had ever been to Vurve, needless to say how best they are at hospitality. If you have not tried them yet, do drop in to get the best salon services around Chennai.


Got one of their best therapist on board and she made sure I was super comfortable and enjoyed a relaxing body spa for an hour followed by steam and shower. I wish I had touch and feel option in my blog post to let you guys know how soft my skin felt after the spa (ha-ha?)


Again by the best in town was I pampered with for an amazingly soothing pedicure session. Cleansing my feet, deep massage, pack and followed by their signature pedicure techniques. Clearly one of the best pedicure I’ve received so far.

Their lower level for Pedicure, Manicure and massage rooms.


Little did I know I was going through a complete makeover and loved every bit of the after ritual. Kerastase tailor-made hair spa is done by examining  your hair carefully with the help of a diagnosing camera which shows results of how your hair’s structure, density, dandruff or scalp dryness. After the examination, the hair spa is customised according to what is needed for your type of hair and particular products are used. My hair was almost fine and I had a little dryness alone for which I was treated accordingly, followed by steam and a relaxing head massage, hair wash and blow dry (Ta-daa) Just felt like a complete makeover done while asleep! Look at the results down. Video links provided.

Find the video here:

Give a look at how amazing my hair spa session was❤️ Thanks VURVE Salon for being a great host. Hope to hop in soon.


Made with love ❤️

Swetha Renukumar.



Clothes for every occasion Ft. DIVA

July 14, 2017

It’s a known myth that a woman shops her heart out and needless to say that her heart skips a beat every time she sees an amazing piece in the rack, dancing away in its beautiful colours, design and patterns. We always dream to shop without the fear of finding another better piece than the one we picked already, don’t we? We need the best no matter what our price range is. A quick fix is here-DIVA.

Diva is one of the very famous outlets in Chennai which has more than two branches with lakhs of collections suitable for every occasion and falling under each of your taste and budget. “There’s a choice for everyone who comes in with any mindset”. From college kurtis to official wears, from designer sarees to silk ranges, from fancy suits to bridal lehengas; stop and shop at one point.

One Pitch Catch had recently collaborated with Diva and had a fun shoot at their store. Below are few collections from their party/occasion wear.


This beautiful one piece gown is a best choice for Reception nights, twirl away in these pastels with stunning jewels and what more you need? Just smile away in this beautiful turquoise piece with peach dupatta(Ah! That gold intricate detailing).


That’s my favourite of the lot. Love for the color or for the pattern or the make, not sure ! But this is perfect for Sangeets, Mehendi functions where you can dance and rock in style with this beautiful pink skirt with golden thread work and the top is something very different; it is a golden sleeveless blouse attached with a cape that falls down as if a duppata but it’s not. I would definitely pick this if I’m going for a sangeet night.


This gorgeous black gown with heavy golden thread and designer work in the neck is a for sure “Look out the lady in black” types. The sleek pattern, the blouse material and the waist line with satin tie and a perfect princess cut in the lower with beautiful layers and the border touch same as to the blouse is the best finish. Those who love wearing black will sure not miss this piece of elegance.


This lehenga suit is a true head turner. Check out the blouse’s neck detailing and the cut; deep V cut in the neck and a slit open in the hip area makes the blouse extraordinarily beautiful. An Unusual colour anybody could pick for an occasion and the heavily patterned skirt is best for Wedding nights, they would look lovely under the lights.

Thank you for taking time in reading this. My best team without which it would have been just another shoot.

Behind the Lens : AARUDRA PHOTOGRAPHY by Rajesh Thanikachalam and team

Makeup and Hair by talented SHRUTHI, thankyou for the amazing makeover, follow her insta handle @makeupwithshruthi for more works.

Until next time with more awesome collections.

Made with love ❤️

Swetha Renukumar.


DREAM.RUN.FLY :: TwinBirds

July 8, 2017

Do we wait for something more than what we have to wait for a Weekend ? 😀 No way-right?. (Just high on weekends) Today i have another plan for yet another weekend especially for all you beautiful ladies. Not just entertaining but also for a cause ? Maybe for a get-together or fitness? Why not a little thought on wellness ? Yes ! Everything put together. A brilliant initiative by Twin Birds sponsoring the Dream Runners Half Marathon on July 23rd,2017, their official Wellness sponsor.

A quick look into their video

We hear and read almost on a daily basis on Women wellness. Wellbeing only satisfies when you are mentally and physically strong to go. Are we mentally happy as well as physically good going ? Are we stress-free? Tension-free? Absolutely not ! What steps do we take at least to reduce them and make our lives little better ?

When most of the times women get tired of running inside their own nutshell, worn out doing their responsibilities and duties just to make others happy, selflessly spending their time and energy on people around them without expecting much in return. Dont you need sometime for yourself ? Giving the best you can to your body and mind-A definite Yes !

Have you ever thought what would you do if you were not let to do work for your own good ? You were not given that equal status you yearned for. That one day you are aimlessly waiting to achieve something in your life. Don’t you need a break to put them altogether and hit it with your attitude.

Inspiring Women and those who are on the process of becoming one and to all those who have been inspired by someone and wish to become one of a kind very soon; to you all – Let us all fly together on this day forgetting your daily routine and jump high just for yourself and just for the good of you; your mind and body.

The Dream Runners Half Marathon is happening. Hurry and Register yourselves on . Registrations closes on July 9th,2017. Quickly check out the site and follow the necessary steps and be one among their enthusiastic birds to fly high in the Marathon. Hope you would be a part of their achievement in promoting Women wellness and to their betterment. Don’t forget to tag in your friends along and also get some exciting gift coupons from Twin birds.


Made with love ❤️

Swetha Renukumar