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October 2017


Experiential shopping at PROJECT EVE

October 6, 2017

Hey buds 🙂

Catching up with you guys almost after a month. It has been a crazy ride last few days with Exhibitions raining in Chennai and fashion events around the city. One amazing launch was this Project Eve.

Project eve is a unique lifestyle shopping destination launched recently at the Phoenix Market City,Chennai marking its 3rd store in India. A one place stop for all you fashionistas and crazy shoppers to exhaust your love for Fashion.

They have wide sections ranging from Ethnic to Western and casuals. Sorry gentlemen, I do not remember seeing any of your related stuff ? But, do not miss to drop in to carry some amaze collections back home to your ladies.

The basic idea is to have an Experiential store and they have their in-house brands as well as the best of global brands like Juna Rose, Sain Tropez exclusively and other brands like W for Women, AND to pick a few. This store has aimed to be one of the finest store where women can come over to shop all that they want and chill down at a Cafe in store or a Salon to relax themselves. And, this time they succeeded in having a Salon inside the store where you can get your beauty services done too.(Smartest idea ever)

So, we tried to quickly create three looks under three ranges Festive/Ethnic, Party and Casual. And here goes my picks from the store.


My first pick was this bright beautiful red kurti from (needless to say) W for Women at the Project Eve store. Paired it up with a red palazzos and a golden clutch for the festive vibe. Simple yet loved the class this kurti gave to the whole look.

•Party Wear

I chose to go with a floral digital print pleated skirt with a chic grey tops from AND; loved the sleeves of the top adding glam to the whole look effortlessly. Picked up a bold black heels from the rack and twirled away in this look.

•Casual Evening wear

Not with any second thought, my hands went straight down to this long black gown with a blue lace detailing on the top. Never say no to black is the mantra I follow, and Styled it with nothing much but just a pretty bag from COVA. Loved how this look turned casual for a dinner or for a weekend hang out with friends and family.

Had a great time picking outfits from Project Eve and loved the experience out there, And did I not mention about the salon.. yeah ! It was BOUNCE where you can have your beauty services done relaxingly after a generous shopping.

Thank you lovelies for taking time to read this blog post. Share your valuable feedback in the comments below or in my social media handle. Would love to catch up with you all ASAP ?


Made With Love ❤️

Swetha Renukumar

One Pitch Catch.


Location & Outfits from PROJECT EVE.